Use of Student-Athlete's Name, Picture or Likeness Prohibited
NCAA rules prohibit the use of a student-athletes name, picture, or likeness to be used in the promotion of any business (such as advertisements) or to appear on any commercial items such as t-shirts. The use of a Baylor student-athletes name, picture, or likeness in any commercial venture jeopardizes the eligibility of Baylor student-athletes eligibility. Please help us comply with NCAA rules and refrain from using the name, picture, of likeness of a Baylor student-athlete in any advertising or on any commercial items.
NCAA Bylaw 18.104.22.168 Advertisements and Promotions After Becoming a Student-Athlete.
After becoming a student-athlete, an individual shall not be eligible for participation in intercollegiate athletics if the individual: (a) Accepts any remuneration for or permits the use of his or her name or picture to advertise, recommend or promote directly the sale or use of a commercial product or service of any kind; or (b) Receives remuneration for endorsing a commercial product or service through the individual's use of such product or service.
NCAA Bylaw 22.214.171.124 Use of a Student-Athlete's Name or Picture without Knowledge or Permission.
If a student-athlete's name or picture appears on commercial items (e.g., T-shirts, sweatshirts, serving trays, playing cards, posters) or is used to promote a commercial product sold by an individual or agency without the student-athlete's knowledge or permission, the student-athlete (or the institution acting on behalf of the student-athlete) is required to take steps to stop such an activity in order to retain his or her eligibility for intercollegiate athletics. Such steps are not required in cases in which a student-athlete's photograph is sold by an individual or agency (e.g., private photographer, news agency) for private use. (Revised: 1/11/97, 5/12/05)