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Baylor-ISP Selects New Radio Affiliates For Dallas & Houston Markets




May 12, 2010


WACO, Texas - Dallas' ESPN 103.3 FM and Houston's KNTH AM 1070 will anchor the Baylor-ISP Sports Network's coverage of Baylor football in the state's two largest cities, school officials announced Tuesday.

"The ESPN brand has great equity and appeal to our fans," said Baylor Director of Athletics Ian McCaw. "ESPN 103.3 FM and ESPNDallas.com will afford Baylor football with platforms that will provide widespread exposure and elevated interest in the Metroplex."

Last year, Baylor football aired on WBAP 820 AM in the Dallas-Fort Worth Metroplex and KKHT-FM 100.7 in Houston.

In addition to the network changes in Dallas and Houston, the 2010 Baylor-ISP Sports Network affiliate in Abilene changes to KSLI AM 1280.

The remaining network affiliates remain unchanged from 2009: KJAK-FM 92.7 in Lubbock, KYBI-FM 100.1 in Lufkin; KSLR-AM 630 in San Antonio; KPXI-FM 100.7 in Tyler and KIXZ-AM 940 in Amarillo. An affiliate in Austin is being finalized for the upcoming season.

Waco's ESPN 1660 AM will continue to serve as the network flagship station for football, men's and women's basketball, baseball and softball, while an Austin network affiliate for football is pending. BU football and men's basketball will again be available on Sirius satellite radio (channel 161) in 2010 and those two teams' broadcasts, along with those of Baylor's women's basketball, baseball, volleyball, softball and women's soccer teams, will also be available to fans on BaylorBears.com.

"With Baylor football on the rise under coach Briles' leadership, it was important for us to enhance our situation in Houston for 2010, and we've achieved that thanks to ISP's efforts," said Baylor Senior Associate A.D./External Affairs Nick Joos. "This line-up of stations, coupled with the powerful ESPN brand in both the Dallas and Waco markets, our continued availability on satellite radio and free of charge broadcasts over the Internet, will again allow Baylor fans around the world to follow Baylor football."