May 19, 2008
Baylor University Athletic officials have signed a five-year marketing and official corporate sponsorship agreement extending the Waco-based Hillcrest Health System as the official healthcare category advertiser supporting the Bears' 18-sport men's and women's athletics program.
The formal announcement was made at a press conference on the Hillcrest campus by Glenn Robinson, President and Chief Executive Officer for Hillcrest and Ian McCaw, Director of Athletics for Baylor University.
"We are thrilled to have Hillcrest Health Systems as the official healthcare provider for Baylor Athletics," said McCaw. "We have enjoyed a long relationship with Hillcrest and we look forward to that continuing in future years."
ISP, which operates the Baylor ISP Sports Network, manages the agreement as the multimedia rights holder of Baylor Athletics.
"Hillcrest is honored to continue as the official health care provider for the Baylor Bears. Both Baylor University and Hillcrest Baptist Medical Center have long, proud histories rooted in the Baptist faith; and through this affiliation, our traditions of excellence join together to strengthen our growing community well into the future. This renewed partnership will continue to foster a spirit of caring for one another both on and off the field," said Robinson.
The agreement signifying one of the largest advertising investments in Baylor athletic history will increase Hillcrest's visibility among Baylor sports fans and the University's central Texas community with the system's logo on electronic videoboards and scoreboards at Floyd Casey Stadium and in the Ferrell Center. Hillcrest messages also will appear in gameday publications, information packages, and on the BaylorBears.com Web pages along with television and commercials appearing with the Baylor ISP Sports Radio Network's statewide broadcasts.
Hillcrest Health System has provided quality, compassionate health care in a Christian environment since 1920 and continues to provide this same care into the 21st century. The System is currently building a new state-of-the art facility on Interstate 35 near Highway 6 in Waco that will be completed in 2009.