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Baylor Athletics Launches Baylor Bear Energy

Ian McCaw

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WACO, Texas - Representatives from Baylor Athletics and Branded Retail Energy announced an exciting new sponsor to the Baylor family with the official launch of Baylor Bear Energy. Through this innovative program, proud fans can now support both Baylor Athletics from their homes and businesses; simply by paying their electricity bill.

Alumni and fans across the state will benefit from competitive rates for several different electricity plans, plus have the option to choose 100% renewable energy. Baylor Bear Energy is powered by one of the nation's top retail electricity providers, Texas-based Champion Energy. Proceeds from this partnership will support Baylor Athletics.

"Baylor alumni and fans here in Waco and all across the state have a choice in their electricity and we are pleased to offer them a program that allows them to support the University with something they use every day," said Baylor Director of Athletics Ian McCaw. "We encourage all Baylor fans to sign up for Baylor Bear Energy, powered by Champion Energy to support the University and the Athletic Department through this innovative concept. We are also pleased that fans will have the option to choose 100% renewable energy as well."

Baylor fans across the state are encouraged to visit to learn how to switch providers and sign up for Baylor Bear Energy.

Baylor Bear Energy customers will also have an exclusive opportunity to receive game tickets, special offers on Baylor gear, access to special promotions and more. Additionally, each new customer account will generate funds for Baylor Athletics. The impact one change could have on the school is limitless: these accounts will continue to create funds for the University as long as they remain active Baylor Bear Energy customers.

"In this inaugural year, Baylor Bear Energy has committed significant financial support to the University and its Athletics program," said Jason Helms, president and CEO of Branded Retail Energy. "With the support we anticipate from Baylor students, alumni and fans, we expect the revenue support to the University to grow significantly."

While rates change daily, Baylor fans are encouraged to visit to see today's rates and learn how to sign up. The website also serves as a hub for customers and passionate fans to support the University through exclusive contests and content, fan forums, University news and more.

Baylor University is a largest Baptist university in the nation with more than 14,000 students. Chartered in 1845 by the Republic of Texas, Baylor is the oldest, continually operating university in the state. Every business and residential account created through Baylor Bear Energy will result in funds for the University's athletic department.

Baylor Bear Energy is the official electricity sponsor of Baylor Athletics and will have a significant presence at athletic events. Baylor supporters are encouraged to visit to learn how to switch and for more information.

About Baylor Bear Energy:
Baylor Bear Energy is electricity that supports Baylor Athletics. By choosing Baylor Bear Energy for homes or businesses, consumers are directly supporting Baylor Athletics. Powered by Champion Energy, a top-rated retail electricity provider, consumers receive competitive low rates and can even choose 100% renewable power. Proceeds from this program will help fund student-athlete scholarships and other programs.

About Branded Retail Energy Company:
Based in Dallas, Texas, Branded Retail Energy Company (BRECo) is in the business of marketing electricity through affinity partnerships. BRECo develops concepts, creative, implementation and customer acquisition platforms that focus on sports, cause and educational institutions. BRECo created the Baylor Bear Energy program and manages the ongoing marketing and sponsorship elements.

About Champion Energy:
Houston-based Champion Energy ranks among the top retail electric providers in the United States. Champion Energy currently serves residential, commercial and industrial customers in deregulated electric energy markets in Texas, Illinois, Pennsylvania, Ohio and New Jersey. Backed by the financial strength of Texas-based Crane Capital and EDF Trading North America, LLC, the company serves 700,000 residential customer equivalents, with a peak load of near 2,000 Megawatts. PUCT No. 10098, PA PUC license A-2009-2124113, Ohio PUC certificate 09-166E(1), Illinois (ICC) docket 10-0168, New Jersey BPU license ESL-0082.

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