Aug. 12, 2008

Baylor Athletics and its multi-media rights holder, ISP Sports, is proud to announce the creation of a corporate partner program designed to honor its signature sponsors. Known as "Team Baylor," the five charter members form a corporate partner program that uses a comprehensive marketing and advertising platform throughout the school's athletics program.

The financial support of Team Baylor, coupled with more than 125 additional sponsors supporting Baylor Athletics, produced record revenue for the University in 2007-08 and is projected to exceed that mark again in 2008-09. Team Baylor members receive advertising support through print, internet, television, signage and in-venue promotions annually.

Team Baylor consists of Dr Pepper, Baylor's long-time official soft-drink provider, Dodge, and Time Warner, the official telecommunications provider of Baylor Athletics. As announced earlier in the summer, Hillcrest Health System, who serves as the official healthcare category advertiser supporting the Bears' 18-sport athletic program, also joins Team Baylor. Fellow Waco institution Texas Farm Bureau Insurance rounds out the group.

Farm Bureau Insurance recently agreed to a long-term marketing agreement with Baylor ISP, signifying one of the largest corporate investments in the history of Baylor Athletics.

"I am grateful for our Team Baylor partners who form the foundation of support that our athletics program receives from the corporate community," said Baylor Director of Athletics Ian McCaw. "These five partners are vital to the current and future success of Baylor Athletics."

ISP, which operates the Baylor ISP Sports Network, manages the agreement as the multi-media rights holder of Baylor Athletics.

"The members of Team Baylor provide a huge source of revenue that assists the Athletic Department in the continuing excellence that it has become synonymous with. In turn, these partners will enjoy the benefits of the record crowds and brand loyalty that Baylor Athletics has and will continue to produce over the coming years," said Baylor ISP Sports General Manager, Doug McNamee.

To find out more about advertising and marketing opportunities with Baylor Athletics, contact ISP Sports at 254.710.8148.