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Strategic Plan Released

Sept. 16, 2004

Complete Release in PDF Format
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Baylor University enjoys a rich athletics tradition that dates to the late 1890s and Thursday afternoon Director of Athletics Ian McCaw released the department's five-year strategic plan, "Above & Beyond," to chart the Big 12 institution's future course in intercollegiate athletics.

"This document will serve as the blueprint for building a highly successful future for Baylor Athletics," said McCaw. "It is the culmination of a process that began in December of 2003. Much has been accomplished already, yet we have a great deal of work remaining."

Last winter the Department of Athletics initiated an intensive review of its 17-sport program and support services. This evaluation included opportunity for input and comment from athletic staff members, coaches and student-athletes. The information, gathered over a seven-month period, served as the basis in the development of a five-year strategic plan to guide the Baylor program, "Above & Beyond."

The plan is broken into two sections: An overview, which includes the department's history, values, vision and mission, and the action plan, which identifies the program's goals, objectives and measurements, as well as action items. Baylor's athletic program is built upon a foundation which includes:

1. Providing student-athletes with the highest quality academic, athletic and social experience possible.

2. Achieving competitive success in every program.

3. Developing and maintaining an environment that promotes proper sporting conduct, rules compliance, equity and diversity.

4. Enhancing revenue streams and increasing operating efficiencies.

5. Providing superior leadership and management.

In addition to offering action items to be carried out over the next five years in support of the above-mentioned goals, a detailed description of the plan's implementation is included. Beginning in 2005, the Director of Athletics and his staff will conduct annual evaluations of the strategic plan and assess progress made in achieving the individual action items. The effect of the actions on the program's overall goals will be measured annually by the standard assessment items assigned to each goal.

"We will regularly review this plan and update it as change and new ideas occur," McCaw said. "This plan is consistent with Baylor's mission and our vision for the future. These goals and action items are designed to provide the very best academic and athletic experience for Baylor student-athletes."

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