Skip to main content Skip to footer
Baylor-Tech Football Series Has Title Sponsor Commitment

Sept. 17, 2009

Texas Farm Bureau Insurance, which has a longstanding tradition of supporting athletic programs at both Baylor and Texas Tech, has signed a two-year title sponsorship agreement for the institutions 2009 and 2010 Big 12 Conference football games which will be played in the Metroplex, school officials announced today.

"We are pleased to present the Texas Farm Bureau Insurance Shootout between Baylor and Texas Tech," said Mike Gerik, Texas Farm Bureau Insurance's Executive Vice President. "This new venture features some of the finest student-athletes in our great state and it is sure to be an exciting event for all fans."

The 2009 Texas Farm Bureau Insurance Shootout will be played on Saturday, Nov. 28, at the new Cowboys Stadium in Arlington, Texas. The 2010 game, originally slated to be played in Lubbock, will be contested on Saturday, Oct. 9, 2010, at Dallas' historic Cotton Bowl during the annual Texas State Fair. Both games were originally scheduled to serve as the regular-season finale for both squads until an agreement was reached last spring to shift the games to Dallas.

To date, more than 45,000 tickets have been sold for the 2009 contest, which was originally going to played in Waco. While Texas Tech has sold-out of its allotment for this year's game, Baylor still has tickets available, and BU school officials believe all $100 and $60 tickets may be sold-out by the end of September. In addition to the $100 (club) and $60 seats, upper level tickets priced at $40 are also available.

"We are grateful that our good friends at Texas Farm Bureau Insurance will be presenting the much anticipated Baylor - Texas Tech game at Cowboys Stadium," said Baylor Director of Athletics Ian McCaw. "We appreciate our strong partnership with Texas Farm Bureau Insurance and are excited that it has been extended to this marquee matchup."

This will mark the first time Baylor and Texas Tech have moved their series outside Waco and Lubbock. The Red Raiders have won 13 straight games in the series, which dates to 1929, to take a 34-32-1 advantage over the Bears in the 2009 meeting. Last year in Lubbock, No. 7 Texas Tech rallied for a 35-28 come-from-behind victory over Baylor.

"Texas Tech is very appreciative of Texas Farm Bureau Insurance and their sponsorship of the Texas Tech-Baylor games in Dallas," said Texas Tech Director of Athletics Gerald Meyers. "The student-athletes, coaches and administration of Texas Tech look forward to their involvement in making this a special game for Texas Tech and Baylor."

The Texas Farm Bureau Insurance Companies were incorporated to sell and service the auto, property, life and health insurance needs of Texas Farm Bureau members. Headquartered in Waco, Texas, they serve more than 300,000 customers and their families. Their 700+ multi-line agents and 300+ claims personnel stand ready to provide prompt, efficient service at over 250 offices statewide. And industry leaders agree ...A.M. Best, the leading barometer of financial and operational strength, rated their companies "Excellent" or better in recent rankings.

Tickets for the 2009 Texas Farm Bureau Insurance Shootout may be purchased by calling the Baylor Athletic Ticket Office at 254.710.3043, in-person at the Athletic Ticket Office located at Ferrell Center or on-line at

Online Store