PR staff among "Super 11" nationally recognized for servicing media during 2012 football season.
He works directly with the Bears’ nationally ranked football squad and is responsible for management of the public image of the program. Nielsen is the program’s spokesman, the liaison between local and national media, and the primary contact with television and radio networks that broadcast Baylor games.
He is in his 11th season as the play-by-play voice of Baylor soccer online radio broadcasts and serves as the analyst for televised home soccer games. He previously spent time as a color analyst on men's basketball broadcasts.
Nielsen orchestrated the successful 2011 Heisman Trophy promotional campaign for Robert Griffin III and served as publicist for the 2002 Big 12 Men's Basketball All-Star Tour of Scandinavia.
Baylor's athletic communications staff was honored in 2013 as a "Super 11" SID office for service to media covering FBS football by the Football Writers Association of America. Nielsen has promoted 26 football All-Americans and six bowl teams at Baylor, and he and his staff have hosted more than 35 national and Big 12 championships; he has served as media coordinator for five NCAA women's basketball regionals.
Nielsen directed Baylor's 2011-12 "Year of the Bear" publicity highlighting the department's NCAA-record 129 wins in football, men's basketball, women's basketball and baseball. He has received numerous awards publications, including the 1996 Mississippi State baseball media guide that was judged "Best in the Nation."
Before promotion to his current role in 2012, Nielsen spent six years as Baylor’s director of athletic media relations and six years as assistant AD of communications. He came to Baylor in 2000 from New Mexico State, where he spent two years as assistant athletics director for media relations. At NMSU, Nielsen was responsible for the communications operation of a 15-sport Division I FBS athletic program.
Prior to New Mexico State, Nielsen served as assistant director of athletic media relations at Mississippi State handling publicity for the football, baseball and soccer programs. He is a 1994 graduate of Utah State with a B.A. degree in journalism and a minor in Spanish. He is a member of the College Sports Information Directors of America (CoSIDA), the Football Writers Association of America, and the United States Basketball Writers Association.
A native of Highland, Utah, Nielsen is married to the former Deena Thurston of Logan, Utah. They are the parents of three sons, H, Kye and Sayer.