PR staff among "Super 11" nationally recognized for servicing media during 2012 football season.
Heath Nielsen, Baylor's associate athletics director for communications, is in his 14th year at Baylor and is directly responsible for all communications strategies for BU's 19-sport athletics department, including media relations, strategic messaging (digital/online services), Sic `em Sports Productions video operations as well as publications.
He serves as the primary media contact for the Bears football program and leads the department's social media initiatives. He also serves as the play-by-play broadcaster for Baylor soccer and has served as color analyst on men's basketball broadcasts.
Nielsen orchestrated the acclaimed 2011 Heisman Trophy publicity campaign for Robert Griffin III and led Baylor's 2011-12 "Year of the Bear" tribute highlighting the department's NCAA-record 129 wins in football, men's basketball, women's basketball and baseball.
Baylor's athletic communications staff was honored in 2013 as a "Super 11" SID office for service to media covering FBS football by the Football Writers Association of America. Nielsen has promoted 13 All-Americans in football at Baylor, and he and his staff have hosted more than 30 NCAA and Big 12 championships; he has twice served as media coordinator for NCAA women's basketball regionals.
Nielsen served as publicist for the 2002 Big 12 Men's Basketball All-Star Tour of Scandinavia and he has received numerous awards for his publications, including his 1996 MSU baseball media guide that was judged "Best in the Nation."
He spent six years as Baylor's assistant AD of communications and six years as director of athletic media relations before assuming his current title in 2012. Nielsen came to Baylor in 2000 from New Mexico State, where he spent two years as assistant athletics director for media relations. At NMSU, Nielsen was responsible for the communications operation of a 15-sport Division I FBS athletic program.
Prior to New Mexico State, Nielsen spent four and a half years as assistant director of athletic media relations at Mississippi State. At MSU, his duties involved serving as media contact for the football, baseball and soccer programs. Nielsen is a 1994 graduate of Utah State with a B.A. degree in journalism and a minor in Spanish. He spent three years as a student assistant in USU's sports information office. He is a member of the College Sports Information Directors of America (CoSIDA), the Football Writers Association of America, and the United States Basketball Writers Association.
A native of Highland, Utah, Nielsen is married to the former Deena Thurston of Logan, Utah. They are the parents of three sons, H, Kye and Sayer.