PR staff among "Super 11" nationally recognized for servicing media during 2012 football season.
Heath Nielsen, Baylor's associate athletics director for communications, is in his 16th year at Baylor and is responsible for all communications strategies, publicity and brand management for BU's 19-sport athletics department; including media relations, social and digital media, Sic `em Sports Productions video operations as well as publications.
He works directly with the Bears’ nationally ranked football squad and is responsible for management of the public image of the program. Nielsen is the program’s spokesman, the liaison between local and national media, and the primary contact with television and radio networks that broadcast Baylor games.
He is in his 10th season as the play-by-play voice of Baylor soccer online radio broadcasts and serves as the analyst for televised home soccer games. He previously spent time as a color analyst on men's basketball broadcasts.
Nielsen orchestrated the acclaimed 2011 Heisman Trophy promotional campaign for Robert Griffin III and directed Baylor's 2011-12 "Year of the Bear" publicity highlighting the department's NCAA-record 129 wins in football, men's basketball, women's basketball and baseball.
Baylor's athletic communications staff was honored in 2013 as a "Super 11" SID office for service to media covering FBS football by the Football Writers Association of America. Nielsen has promoted 23 football All-Americans and five bowl teams at Baylor, and he and his staff have hosted more than 33 NCAA and Big 12 championships; he has served as media coordinator for four NCAA women's basketball regionals.
Nielsen served as publicist for the 2002 Big 12 Men's Basketball All-Star Tour of Scandinavia and he has received numerous awards for his publications, including his 1996 MSU baseball media guide that was judged "Best in the Nation."
He spent six years as Baylor’s director of athletic media relations and six years as assistant AD of communications before being promoted to his current title in 2012. Nielsen came to Baylor in 2000 from New Mexico State, where he spent two years as assistant athletics director for media relations. At NMSU, Nielsen was responsible for the communications operation of a 15-sport Division I FBS athletic program.
Prior to New Mexico State, Nielsen spent four and a half years as assistant director of athletic media relations at Mississippi State. At MSU, his duties involved serving as media contact for the football, baseball and soccer programs. Nielsen is a 1994 graduate of Utah State with a B.A. degree in journalism and a minor in Spanish. He spent three years as a student assistant in USU's sports information office. He is a member of the College Sports Information Directors of America (CoSIDA), the Football Writers Association of America, and the United States Basketball Writers Association.
A native of Highland, Utah, Nielsen is married to the former Deena Thurston of Logan, Utah. They are the parents of three sons, H, Kye and Sayer.