Baylor Athletics Marketing

The Baylor Athletics Marketing staff is responsible for the marketing and promotions of all 18 varsity sports. We are committed to, in conjunction with the mission of Baylor Athletics, creating a positive environment that will result in home field advantage for all of our athletic competitions. We strive to "Make a Difference" by increasing awareness of Baylor Athletics, attendance and the entertainment value of each event to our fans.

Baylor Athletics Marketing responsibilities include, but are not limited to the following:

• Advertising-Television, radio, print, outdoor and internet
• Design and distribution of schedules cards, posters and flyers
• Directing all in-game entertainment and promotions
• Coordination of the Spirit Squads
• Expedite charitable donation and appearance requests
• Management of the McDonald's Cub Club
• Operation of Snicker's Touchdown Alley
• Oversight of the Golden Bear Rewards Club