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Baylor to Enhance Game-Day Experience at McLane Stadium

April 15, 2014

BROOKINGS, S.D. - As Baylor Bears football fans and players open the 2014 season in their new home, McLane Stadium in Waco, Texas, they will also experience a new LED video display designed and manufactured by Daktronics (Nasdaq - DAKT) of Brookings, S.D.

"McLane Stadium will afford Baylor fans an exceptional fan experience featuring state-of-the-art Daktronics ribbon boards and one of college football's largest and most dynamic video boards," said Ian McCaw, director of athletics at Baylor University.

The end zone display will measure approximately 47 feet high by 107 feet wide and will feature a 15 HD pixel layout​. It is capable of showing one large image to highlight live video and instant replays. It can also be divided into separate windows to show a variety of vivid graphics, colorful animations, up-to-minute statistics, scoring information and sponsor recognition.

McLane Stadium will also receive ribbon displays measuring a total of 1254 feet in length. These ribbons will cover the horse shoe configuration of the stadium and display multiple sponsors, in-game statistics, out-of-town scores and crowd prompts.

All of these displays will incorporate excellent image clarity and contrast with wide angle visibility while providing multiple levels of protection from the elements, helping every fan to see the game in the best quality.

The installation also includes a Daktronics fixed-digit scoreboard​ providing score, time outs left, down and distance, game time remaining, and quarter information. Austin-Commercial, a construction firm that has a growing sports stadium portfolio will serve as the general contractor on the project and coordinate the installation with Daktronics.

Daktronics will also be including its powerful Show Control System with this installation. This industry-leading system provides a combination of display control software, world-class video processing, data integration and playback hardware that forms a user-friendly production solution. For more information on Show Control, visit

In addition to the equipment installation, Baylor will also receive a bank of hours for the creation of digital content to be produced and delivered by Daktronics Creative Services. This content will consist of any mixture of sponsorship messages, crowd prompts, headshots, game opens and venue announcements at the request of the university.

"Daktronics is excited about the opportunity to be a part of the new McLane Stadium project. We appreciate Baylor's confidence in our products and services and look forward to providing a WOW FACTOR for Bears fans in the new stadium," said Dan Fjeldheim with Daktronics.

Daktronics LED video and messaging display technology offers a long lifetime with minimal maintenance and low power consumption, providing value and excitement for years to come.

About McLane Stadium
McLane Stadium will be the new home to Baylor Bears football, replacing Floyd Casey Stadium. The construction of McLane Stadium is one of the largest projects in Central Texas history. Built along the Brazos River, the new $260 million dollar on-campus stadium is expected to be completed in time for the 2014 football season opener. The stadium will be able to seat 45,000 people and with future expansions 55,000. McLane Stadium is expected to have a positive economic impact on Central Texas as well as becoming one of the most dynamic and premier football stadiums in the country.​

About Baylor University
Baylor University is a private Christian University and a nationally ranked research institution, characterized as having "high research activity" by the Carnegie Foundation for the Advancement of Teaching. The University provides a vibrant campus community for approximately 15,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 80 countries to study a broad range of degrees among its 11 nationally recognized academic divisions. Baylor sponsors 19 varsity athletic teams and is a founding member of the Big 12 Conference.​

About Daktronics
Daktronics has strong leadership positions in, and is the world's largest supplier of, large screen video displays, electronic scoreboards, computer-programmable displays, digital billboards, and control systems. The company excels in the control of large display systems, including those that require integration of multiple complex displays showing real-time information, graphics, animation and video. Daktronics designs, manufactures, markets and services display systems for customers around the world, in sport, business and transportation applications. For more information, visit the company's World Wide Web site at:, e-mail the company at, call (605) 692-0200 or toll-free (800) 325-8766 in the United States or write to the company at 201 Daktronics Drive PO Box 5128 Brookings, S.D. 57006-5128.



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