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Fans Asked for Input on New Football Stadium

Nov. 9, 2011


Dear Baylor Bear Fan;

As part of the University's on-going strategic planning process, the Baylor Athletics Department is currently studying a return of its football games to campus for the first time since 1935, and we would like to invite your participation in an e-mail survey that will help us shape a new football stadium design.

Baylor has retained Plano-based Convention Sports & Leisure International to conduct a market and feasibility study to obtain your feedback, assess potential new seating plans and benchmark our stadium operations. With this information we are exploring opportunities to not only enhance our football game- day experience, but also generate additional resources to fund an on-campus stadium while positioning Baylor Athletics for continued competitive Big 12 Conference and national excellence.

Survey topics will include questions not only about our current football home, Floyd Casey Stadium, but premium seating, pricing and amenities that may be part of a new on-campus stadium.

We'd value your insight and opinions at this critical juncture as we assess Floyd Casey Stadium's future as well as the interest of Bear Nation to support a new on-campus football stadium. Please answer the survey questions with a long-term economic perspective and the assumption that the economy will operate under typical historical patterns.

Your time, insight and opinions are deeply appreciated, and will assist us as we make an important decision that will impact Baylor Football and our University for years to come.

To launch the survey, click here.

Thank you again for your feedback, and Sic `Em Bears!

Ian McCaw
Director of Athletics
Baylor University



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