Skip to main content Skip to footer
WBB Raises Money for Play4Kay Initiative

Feb. 12, 2013

The Lady Bears will take part in the seventh annual Play 4Kay® initiative. In partnership with the Women's Basketball Coaches Association (WBCA) and The V Foundation for Cancer Research, Play 4Kay® is a national fundraising effort in memory of former North Carolina State University head coach Kay Yow, who was first diagnosed with breast cancer in 1987 and battled the disease until 2009.

Baylor's "Sic `em for the Cure" game against TCU is schedule for Saturday, Feb. 16 at 1 p.m. Fans are encouraged to wear pink to show their support. The Play 4Kay® initiative unites a nation of coaches to raise breast cancer awareness and research funding.

Fan Challenge
In addition to the "Sic `em for the Cure" game at home, the Lady Bears will take part in the same initiative at Connecticut on Monday, Feb. 18. Leading up to this ESPN Big Monday game, Baylor and UConn will compete in a fan challenge to raise money for the Kay Yow Cancer Fund®.

Baylor fans can text BEARS to 85944 to donate $10. A donation can also be made online at, by clicking on the "Give Now" button.

The winning fan base will be announced following the Lady Bears game at UConn.

Online Auction
As part of the WBCA Play 4Kay® initiative, Baylor Athletics, in partnership with CBS College Sports, is auctioning off several items to help promote breast cancer awareness.

Beginning Monday, Feb. 18 at 8 a.m. (central) and running through Friday, Feb. 22 at 5 p.m., 15 items will be auctioned online at All proceeds generated by the auction will be donated to the Kay Yow Cancer Fund®. To learn more about this organization visit

Online Auction Items Include (all items signed by Coach Mulkey and the Lady Bears)
*One basketball, designed by Nike and embossed with a pink ribbon emblem
*One Baylor authentic pink No. 15 Nike jersey
*One Baylor authentic pink No. 32 Nike jersey
*Four commemorative autographed team photos
*Eight official 2012 Baylor "Sic `em for the Cure" t-shirts



Online Store